Hey, I'm Pete

I create products that
people love to use

I create products that
people love to use

I create products that
people love to use

Welcome to takeform, my little home on the web, where I share stories about me, my work, and my passions. For 20 years I've built or led the creation of digital products that solve real problems while delivering exceptional experiences. As a Product Manager who codes and designs, I bring a unique perspective to every challenge.

Projects

These are some of the products I've had the privilege to help bring to life. Each represents a journey of discovery, collaboration, and continuous learning.

Yudo

Founder

At Yudo, I tackled a fundamental challenge: helping businesses truly put customers at the heart of decision-making. We built a platform that transformed how companies handle customer insights—moving beyond scattered spreadsheets and fragmented repositories to create a living ecosystem of customer understanding.

At Yudo, I tackled a fundamental challenge: helping businesses truly put customers at the heart of decision-making. We built a platform that transformed how companies handle customer insights—moving beyond scattered spreadsheets and fragmented repositories to create a living ecosystem of customer understanding.

JourneyTo

Founder

With JourneyTo, I addressed a critical gap in how teams optimize customer experiences. I recognized that product teams, CX professionals, and decision-makers were struggling with disconnected tools, siloed data, and fragmented insights—an unacceptable situation that wasted resources and ultimately compromised customer experiences.

With JourneyTo, I addressed a critical gap in how teams optimize customer experiences. I recognized that product teams, CX professionals, and decision-makers were struggling with disconnected tools, siloed data, and fragmented insights—an unacceptable situation that wasted resources and ultimately compromised customer experiences.

StoryThyme

Founder

StoryThyme was born from a simple belief: learning should be an adventure. I created this platform to help children enjoy reading by placing them at the heart of deeply personalized narratives. Users could craft stories set anywhere they imagined, with characters they designed themselves, all while embedding valuable lessons. The project combined my passion for education with my commitment to creating meaningful digital experiences that connect with users on a personal level.

StoryThyme was born from a simple belief: learning should be an adventure. I created this platform to help children enjoy reading by placing them at the heart of deeply personalized narratives. Users could craft stories set anywhere they imagined, with characters they designed themselves, all while embedding valuable lessons. The project combined my passion for education with my commitment to creating meaningful digital experiences that connect with users on a personal level.

Writing

Here's where I share insights about product management, design thinking, and creating digital experiences that resonate. These pieces reflect my approach to making technical concepts accessible and actionable for everyone.

Green Fern
Green Fern
Green Fern

Getting Started with Product-Led Growth

A practical guide to building products that sell themselves, focused on value delivery before monetization.

A practical guide to building products that sell themselves, focused on value delivery before monetization.

Yellow Flower
Yellow Flower
Yellow Flower

What's New in Product Discovery

Exploring how continuous discovery methods are evolving and what that means for tomorrow's product leaders.

Exploring how continuous discovery methods are evolving and what that means for tomorrow's product leaders.

Orange Flower
Orange Flower
Orange Flower

Key Elements of Product Strategy

Breaking down how commercial thinking and customer needs can align to create product strategies that deliver both business results and user satisfaction.

Breaking down how commercial thinking and customer needs can align to create product strategies that deliver both business results and user satisfaction.

Experience

Experience

Experience

Throughout my career, I've worn many hats—from developer and designer to product leader. Each role has enriched my perspective and shaped my approach to building products people genuinely connect with. These are the highlights from my journey that have defined my product philosophy and leadership style.

Tails.com - Lead Product Manager

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Get in touch

I'm always interested in connecting with fellow product enthusiasts, potential collaborators, or anyone with a shared passion for creating meaningful digital experiences.

Whether you have questions about my work, want to discuss product challenges you're facing, or just want to say hello, feel free to reach out. The best conversations often start with a simple message.

Takeform Studios

© Peter Lambert 2025